Marketing

How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

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Children want parents to age at home

A recent survey found adult children prefer their parents age at home compared to a long-term care facility.

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5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

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Minding your online reputation

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.

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Getting the most out of your charity strategy

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

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American Senior Communities adds data analytics, CRM

The 94-site provider has streamlined referrals and authorizations through the hc1.com platform for customer relationship management and quality metrics.

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How to keep your national branding campaign local

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

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Healthcare CRM software company expands into LTC

hc1 is bringing its experience in hospital and laboratory customer relationship management to the long-term care space.

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The 4 disciplines of a strategic marketing plan

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

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Administrators: How well do you engage with Admissions, Sales and Marketing?

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.

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