- Follow up. One of my sub-acute clients has a nurse navigator program that calls discharged patients once a week for 90 days to check in and see how they are doing and make sure they keep their appointments.
- Create educational and social events for discharged patients and their families to attend, which helps them stay connected to your facility.
- Create value-based resources for existing and former residents that helps them and their families manage their caregiving experience.
- Foster social connections. One of my clients created an “adopt a paw-paw” (grandparent) program to enhance their relationship with existing residents and their families.
Quality and census/revenue are directly related. Create a high quality customer experience and you’ll experience greater census.
Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which provides sales training, marketing team coaching and strategic consulting services to providers in the long-term care industry. For more information, visit www.pctmarketing.com.