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Luke Fannon's blog

Luke Fannon

Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which...

DIY Marketing Part 4: Strategic marketing plan execution

July 15, 2013  |  Luke Fannon

Luke Fannon explains strategic marketing plans and overall marketing improvement plans in this fourth and final installment to the DIY Marketing series.

DIY Marketing Part 3: Strategic marketing plans for growth

July 8, 2013  |  Luke Fannon

In the third installment of his "DIY Marketing" blog series, Luke Fannon explains how to use objectives, strategies and tactics to reach better business goals.

DIY Marketing Part 2: The 4 elements of the Marketing Improvement Plan

June 11, 2013  |  Luke Fannon

In the second installment of Do-It Yourself marketing, Luke Fannon discusses how a Marketing Improvement Plan plays a crucial role in your organization's marketing makeover.

DIY Marketing Part 1: Assess thyself

May 29, 2013  |  Luke Fannon

Blogger Luke Fannon provides six simple steps to assess your facility and its services (and your competition's) in his new series on DIY marketing for long-term and post-acute care organizations.

Winter weather is a marketing opportunity

March 13, 2013  |  Luke Fannon

No one can control the weather, but we can control the risks that older people and their caregivers face when the snow piles up. Contributor Luke Fannon explains how the right strategy can turn the perfect storm into a powerful marketing opportunity.

Marketing strategies to reduce hospital readmissions

February 12, 2013  |  Luke Fannon

With the Centers for Medicare and Medicaid Services' mandated penalties at issue, hospitals and long-term care organizations are strategizing ways to reduce readmissions. Local communication and partnerships can go a long way in cutting down on traffic through the emergency room's "revolving door."

3 ways to measure marketing tactic effectiveness

January 11, 2013  |  Luke Fannon

Which marketing tactics are working best for your facility? Direct referrals aren't the only way to measure the worth of your marketing strategies.

3 marketing strategies in response to the Affordable Care Act

November 27, 2012  |  Luke Fannon

President Barack Obama’s reelection ensured that the Affordable Care Act (ACA) will be fully implemented and your organization needs to be prepared for its potential impact on your facility or service. Here are some important aspects of the law you must consider when making strategic and tactical decisions that will impact the marketing of your services.

5 things you should say for successful cold calls

October 16, 2012  |  Luke Fannon

One of the challenges that we face in sales and marketing is making that initial contact with a prospective referral source that we have never met before. Cold calling, whether conducted over the phone or in-person is nerve racking and rarely successful--unless you have a plan!

5 stages of highly effective LTC facility tours

August 7, 2012  |  Luke Fannon

Having conducted and participated in hundreds of facility tours during my career, I have been able to distill the tour process into its most important stages. These stages comprise the welcome, discovery, tour, presenting financials/commitment and exit.