On the northeastern tip of Long Island, two institutions—a nursing home and a high school—have collaborated to produce television shows that benefit the greater community and give students valuable hands-on training. This symbiotic relationship on Long Island's North Fork is the result of the community's need to learn about services for the aging and the students' need for experience.
The nursing home, San Simeon by the Sound Center for Nursing and Rehabilitation—a 150-bed facility in Greenport, New York—has been a nonprofit skilled nursing and rehabilitation center for more than 25 years. San Simeon wanted to open up the lines of communication between the facility and the community, especially seniors. “We have a strong obligation to educate our community,” says Priscilla DeMasi, administrator at San Simeon. “Television is a great way to reach seniors and let them know about the services that are available.”
At nearby Southold High School, students learn video production—but need real-world projects to hone their skills. “San Simeon and the school district came together in a perfect partnership at a time when it was needed by the students and the district,” states Donald Fisher, the audio-visual technician for the Southold School District. Fisher and Louise Blackburn, the director of admissions at San Simeon, have a keen interest in Southold High School—they are alumni.
The television shows feature content relevant to seniors and long-term care, and are broadcast over eastern Long Island's North and South Forks via public access Channel 20. “Even though it's a small-town television station,” Blackburn notes, “it's unbelievable how many people will come up to me and say, ‘I saw you on TV.’”
Southold High School's venture into public access television sprang from Fisher's desire for students to gain real-world production experience before they graduate. The school's campus has studio facilities and a large auditorium in which shows are taped live. “It's pretty straightforward and, if you will, sterile, because everything's all wired, the cameras are in place,” Fisher says. “Everything that you could possibly want is at your fingertips.”
A few years ago, the local town supervisor wanted to interview people from the volunteer community and air videotapes of those interviews on Channel 20. He asked Fisher if Southold's students would produce the interviews as a series of shows, and Fisher jumped at the opportunity. Fisher and the students would videotape four half-hour shows one Sunday a month. “This was perfect for giving the kids the experience that they needed in electronic newsgathering,” he says. After three successful years, the town supervisor stepped down, and the new town supervisor did not continue the program. Fisher says his reaction was, “I've got these kids who are chomping at the bit and I have no venue, no place to go.”
Blackburn had been the subject of one of the town supervisor's interviews, and she had a chance to meet with the students who produced the segments. “She had seen the shows that we were doing,” Fisher recalls. “She said, ‘Your kids do such a great job. Is there any chance that they might do something like that for us?’ And I said, ‘This is like manna from heaven.'”
Facility administration saw the students and Channel 20—which airs on Cablevision—as a means for San Simeon to answer community members' frequently asked questions. “We take seriously our role of education on the North Fork and responding to the needs of the population,” DeMasi says
Blackburn, who now does the interviewing, attends monthly community resource meetings and looks for organizations and community members to cover. “We try to pick folks who are going to be significant to the senior population in our community,” she explains. Adds DeMasi, “Every year we sit down and reflect on what questions we were asked as staff at a long-term care facility. People need more information about senior issues, and Louise finds folks to speak to these questions.”