A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities.
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Wednesday | December 17, 2025 | 2 p.m. Eastern
AI is no longer a futuristic concept—it’s becoming a 2026 reality for senior living sales and marketing teams. Communities that begin adapting now will be better positioned to grow occupancy, meet rising family expectations, and stay ahead in a competitive market.
In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness.
What you’ll learn:
- How AI search is changing consumer behavior—and how communities can capture attention through AI search results
- The most promising applications of AI in senior living that forward-looking communities are beginning to explore
- How AI call insights can help sales and marketing teams understand families’ needs more deeply
- Balancing efficiency with empathy when testing AI call agents
- Common pitfalls to avoid when piloting or scaling AI in senior living
Sponsored by Marchex
Thanks to our sponsor,
this event is FREE to attend.
Can't attend on December 17?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the presentation slides and the webinar recording after the event.
Panelists:
- Cara Cassner, Director of Marketing at The Kendal Corporation
- Jordan Mabry, Enterprise Account Executive
- Michael Pittore, Co-CEO of Agemark Senior Living
Sponsored by
This event is free to attend thanks to our event sponsor.
Panelists
Webinar at a Glance
Date: Wednesday, December 17, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free, thanks to our event sponsor.
AI in Senior Living Sales and Marketing:
Jordan Mabry
Enterprise Account Executive
Marchex
Jordan Mabry is an Enterprise Account Executive at Marchex, partnering with senior living operators to strengthen inquiry workflows, improve attribution clarity, and convert more prospects into tours and move-ins. He works closely with multi-community providers to identify where opportunities are gained or lost across the phone channel and applies AI-driven call intelligence to improve follow-up, reduce missed revenue, and bring visibility to marketing performance. Jordan’s focus is helping operators make faster, data-backed decisions that support occupancy growth and create a more consistent experience for residents and families.
Key Trends to Watch in 2026
Cara Cassner
Director of Marketing
The Kendal Corporation
Cara Cassner is Director of Marketing at The Kendal Corporation, a nonprofit senior living organization. She brings more than 15 years of marketing experience, including over a decade with Kendal, and holds an MBA with a concentration in digital marketing. Cara has led system-wide marketing technology initiatives and introduced AI-driven strategies to enhance sales and occupancy. She is committed to applying marketing toward social good and advancing Kendal’s mission of serving older adults.
Michael Pittore
Co-CEO
Agemark Senior Living
Michael Pittore began full-time with Agemark in 2015. He focuses on business development related to acquiring, financing and capitalizing new projects, as well as exploring new strategic partnerships in operations and marketing.
Prior to working for Agemark, Michael spent eight years in real estate investment banking at Deutsche Bank and Goldman Sachs in both Europe and the USA. He holds a bachelor’s degree in Engineering from Cornell University.
