1935 Social Security Administration is founded 1946 The first of the “baby boomer” generation is born 1951 Nursing Homes magazine launched 1965 Medicare is born 2003 The First Green House Opens 2008 Nursing Homes magazine evolves into Long-Term Living magazine 2011 First “Baby Boomer” Retires 2012 CMS Quality Mandates Begin 2012 Readmissions Reduction Program Begins 2017 Long-Term Living magazine evolves into I Advance Senior Care Institute for the Advancement of Senior Care DEDICATED TO ADVANCING THE CONTINUUM OF SENIOR CARE Brand Buzz 75% of our audience is involved in the decision making process "Helps keep me up-to-date on hot issues and covers the entire spectrum of care that is pertinent to our community and the areas we plan to expand into." A robust community of 135,000+ administrative executives and clinical WINNER EDUCATION. CONNECTION. INSIGHTS. Since 1951, our team of editors and experts have provided strategic direction, clinical guidance and quality innovation to engage members wherever and whenever they want to interact. Working in all media - digital, print, custom media, and live events, we allow you to reach all decisions makers in today’s team-based senior care delivery environment.